这是BIG联合West 8, Fentress, JPA 和CMC共同提出的迈阿密海滩广场52英亩会展中心


BIG together with West 8, Fentress, JPA and developers Portman CMC proposes Miami

Beach Square as the centerpiece of their 52 acre Convention Center.(www.A-xun.com





Miami Beach is a unique city in so many ways. It is one of the youngest cities in America

– and perhaps right now one of the most vibrant and dynamic. Its streetscape is

characterized by a lively walkable urban fabric with a friendly human scaled environment

under the cool shade of tropical trees and art deco canopies – except at the convention

center. It is a dead black hole of asphalt in the heart of one the most beautiful and lively

cities in America. Our mission is to bring Miami Beach back to the Convention Center –

and to imagine an architecture and an urban space unique to the climate and culture of

Miami Beach.

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We propose to roll out an urban fabric of paths and plazas, parks and gardens that

forms an archipelago of urban oases throughout the site. At the heart of it – we

introduce a central square to become the pivoting point of the entire neighborhood.

Becoming the front door to the convention center, and the convention hotel, a front

lawn to the revitalized Jackie Gleason Theatre, a town square for the city hall, an

outdoor arena for the Latin American Cultural Museum, and the red carpet for the big

botanical ball room.




“We have devised a strategy that combines urban planning and landscape design to

create a neighborhood characterized by human scale, pedestrian connections, shaded

spaces with public oriented programs lining the streets and squares. A neighborhood

that, depending on the season, the weekday, or even the time of day can be perceived

as a lively downtown neighborhood or an inviting public park.” Bjarke Ingels, Creative

Director BIG




The square creates a series of intuitive connections across the site – a diagonal that

connects the Soundscape to the Botanical Gardens and Holocaust Memorial. A north-

south connection joins the CollinsCanal to Lincoln Road and naturally channels the

flow of convention visitors to the liveliness of Lincoln Road. A green network of public

spaces that stitches together all of the adjacent neighborhoods – formerly separated by

the convention center – into a complete and coherent community – for both visitors and

residents. All public programs – old and new come together on the square. All great

cities have a great square – this will be Miami Beach Square.


“Rather than scattering all the program across the 52 acre site we have decided to

concentrate it around the center piece of our public realm – Miami Beach Square

bringing focus to the renovated Jackie Gleason Theater, the entrance of the convention

center and for the first time ever creating a worthy civic presence to Miami BeachCity

Hall.” Jamie Maslyn Larsen, West 8, Creator of SoundscapePark




By popular demand we have found a way to preserve and enhance the architecture and

programming of the Jackie Gleason Theatre. By making it all public at the street level –

opening up lobbies, restaurants and cafes on all sides – we make the Gleason a lively

centerpiece in this new neighborhood. Towards the Square we propose to extend the fly

tower with a performing arts center with various spaces for rehearsal and offering a

visual connection to the public. Adjacent to the Jackie Gleason Theater sits the new

LatinAmericanCulturalMuseum consisting of a base of public programs opening up on

the square. The building form creates a covered shaded event space on the square

blurring the transition between inside and outside.





Today the Miami BeachCity Hall is almost like a left over wedged between random

neighbors surrounded by traffic. Our proposal places it rightly in the middle of the town

square with amble space for public expression and at the heart of communal life. The

Miami BeachCity Hall and Botanical Ballroom book end the Square making it a natural

extension of the civic activities of city hall. To the north the botanical ballroom opens up

allowing for beautiful views of the botanical gardens and the memorial. The Ballroom

has an entrance to the south and to the north allowing for seamless connectivity to the

convention center – under the shade and shelter of the canopies.


Rather than being the hermetic mono programmatic box that the Miami Beach

Convention Center is today – a single program at the size of an urban block-  we

propose to consider the Convention Center an actual urban block complete with

different programs  – grown together to form a continuous architecture. A gradual

transition from public to private – and from cultural to civic – conference to residential

turns a stroll around the block into an experience of continuous variation. Along the

entire west adjacent to the various gardens and the new square – the main entrances to

the convention Center and ConferenceCenter occupies the ground. The hotel lobby

spans the entire south elevation in continuation of the Convention Center lobby. The

Hotel façade as pulled back forming a cascade of terraces for the south facing hotel

rooms – decreasing the perceived height seen from the Gleason.

The Roof of the Convention Center is framed by a green roof drawing the outline of the

urban block – framing the hotel gardens and the roof parking interspersed with shade

giving landscapes. As a reoccurring annual event we propose to sponsor an art

foundation that will deliver a roof art piece to cover the remaining roof surface turning it

into a giant ever changing canvas seen from the air as well as the roof terrace of the

hotel. An ever changing giant canvas that will annually challenge contemporary artists

with an architectural scale canvas – seen from the roofs and penthouses of adjacent

buildings, from airplanes and google earth.


“Realizing that a challenge that seemed to be driven by  two incompatible agendas was

actually the opportunity – to create a convention center district that is not only for

convention-goers but, more importantly, for residents.” Jack Portman, Portman Holdings

and JPA

BIG Team Credit List:

Creative Director: Bjarke Ingels, Partners-in-Charge: Thomas Christoffersen, Kai-Uwe

Bergmann, Project Leader: Leon Rost, Project Team: Romea Muryn, Blake Smith,

Carolien Schippers, Doug Stechschulte, Chris Junkin, Choonghye Lee, Kenneth

Amoah, Ivy Hume, David Dottelonde, Birk Daugaard, Christoffer Gotfredsen, Maya

Shapova, Manon Gicquel, David Splitter

Project Team Credit List:

Development Team: Portman Holdings, CMC, Bal Harbor Shops, Cirque du Soleil

Design / Planning Team: BIG (master plan and architecture), West 8 (public realm),

John Portman & Associates (hotel), Fentress (convention center), Revuelta Architects


Consultant Team: Schwebke Shishkin (Civil), Plummer Associates (Traffic) , HDC

Associates (Estimating, Scheduling), CMC Group Construction, Greenberg Traurig

(Legal), Desimone (Structural), Space Syntax (Pedestrian Accessibility), MIT/Carlo Ratti

Associati (Technology), Lead Pencil Studio (Art Consultation)

PR / Marketing / Branding Team: Garber & Goodman (Public Relations),

Cinnamon Associates (Public Relations)

Feasibility Team: Courtney Lord (Retail), BRC (Entertainment), Noell Consulting


Financing Team: Piper Jaffray, Brookfield, HFF

Production Team: Squint Opera (Animation), MIR (Renderings), Kennedy Fabricators




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