一座带着热心艳红和高科技姿态的小屋/”quattro Festkogl Alm” for Audi / Designliga

一座带着热心艳红和高科技姿态的小屋quattro Festkogl Alm for Audi  Designliga (1).jpg

Designliga工作室最近完成了奥迪quattro品牌在阿尔卑斯山Festkogl牧场旁的一座木木的装修,这座木屋位于海拔2650米高的地方,处于Obergurgl-Hochgurgl滑雪 场的心脏地带。冬季是滑雪的旺季,小屋的装修终于在冬季完工。白雪皑皑银装素裹的阿尔卑斯高山中,严冬里有这么一座带着热心艳红和高科技姿态的小屋,真是 别有一番享受。

quattro Festkogl Alm
The quattro Festkogl Alm, located in the Obergurgl-Hochgurgl skiing region, opened in December 2013 as a partnership between AUDI AG and Obergurgl-Hochgurgl Ski Lift Company (Liftgesellschaft Obergurgl-Hochgurgl). The project focused on quattro, Audi’s all-wheel-drive technology, and integrated the technology into a lasting “quattro experience” for all visitors to the Alm.The Obergurgl-Hochgurgl skiing area is known as the ‘diamond of the Alps’, with an international reputation based on its extreme altitude and guaranteed snow. Audi established the quattro Festkogl Alm at the most central point of the skiing area, working with Munich-based creative agency Designliga to create a location that transforms the legendary quattro drive system into a memorable visitor experience.
The challenge
Part of the Festkogl Alm, located at an altitude of 2650 m at the heart of the skiing area, was renovated shortly before the start of peak season. The complexity of the plans was further exacerbated by severe weather conditions and extreme logistical challenges during the Alm hut’s continued operation.

红色主要在小屋外面蔓延,从白过渡到红,从小屋的外墙爬到平台地面,染红家具,再攀上栏杆。这红与无尽的白茫茫形成对比。印在栏杆外侧红板上的奥迪四环 LOGO分外耀眼。外墙和外围栏板的改造使用到了红色亚光阳极氧化铝。

Idea and realization
The realization of this architectural metamorphosis begins with a visual impetus arising from the geometrical form of the Audi rings on the parapet and extending throughout the terrace to reach its culmination on the facade. This is clad in faceted matte-finish anodized aluminium, gradually shaded by the design’s featured shade of red from the parapet to the facade wall. The glowing colour creates an eye-catching splash against the snow, clearly visible from long distances.

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